Thus, there are some marketing decisions that can be exciting in the short-term but have no benefit in the long term. The almost inverse of that: Branded cotton bags are not sexy, they're not in vogue to purchase, but they are practical and they don't go out of style. Since many digital ads have been long forgotten, items like Cotton Shoppers are still being circulated in offices, supermarkets, gyms and train stations. Until they find them out in the wild, they are the investment that most businesses don't realize.
Cotton carries weight. Not physically, but in the mind - but more canvas does. The reasons behind why top brands are choosing cotton packaging solutions. There is a message in the material, but it does not contain any language. It shows that it's looking at the long term – a kind of carefulness. Cotton means that brand association transfers, and it's done quietly, but consistently with the slap of a logo.
Consideration should be taken as to where to brand. But while centre-front is the obvious choice, there's nothing wrong with it, it's predictable. The logo is placed on the bag low down near the bottom, and makes an unexpected focal point. A big back print with a small front logo provides dimension. A higher quality feel is a pocket or handle embroidered with a design rather than flat printed. They are not insignificant details, but affect how the bag (and brand) is perceived.
Weight is important to the life expectancy of fabric. If you're distributing it at a conference for instance, and the bag is only going to be used to take a few leaflets home and is going to be placed under a sink, then a 4oz cotton bag will suffice. There is always an opportunity to use the 10oz or 12oz canvas bag - shopping, gym, weekend markets. The heavier version is more expensive per impression, but will cost more per unit making it so much more valuable over its lifetime.
The options of colour on cotton will vary from synthetic surfaces. The dyes enter the natural fibres making it less gaudy and more subdued. However, do not hesitate, always request a physical sample before making a bulk order with dark brand colours so that you can see how they look on the cotton vs the screen.